Page Rank Popularity Contest

Google controls most things on the web, and if it doesn't, then it is not worth controlling.

Google controls the Page Rank system, which is a ranking system for websites. So how does Google rank each site? Well, that's a matter of speculation , as like most things Google does, is kept secret. You would think that a site would rank high with original and fresh content. Google, on the other hand, in it's secret wisdom, primarily ranks a site by it's popularity. They say that if site A is an authoritative site, and ranks high and links to site B, then Google see this as website A is important and it points to site B, therefore site B must be important, too & ranks it accordingly.

A lot of website owners have been 'purchasing' links from high ranking sites to increase their exposure in Google's search results. Google has decided that it does not like webmasters who sell their links and will sin-bin them for doing so. But this is to be expected.

My site has original material and is always fresh content. I always try to offer visitors interesting and topical articles. I understand, only too well, that offering interesting and original content, that keeps returning visitors back to my website, is my primary objective.

Google's Page Rank system is a farce and is nothing more than a popularity contest.

I know plenty of webmasters who concern themselves with Google's page rank and overlook what's important.